Maximiliane von Butler

Director Products & Sales Strategy, sonnen eServices

    Maximiliane is part of the management team of sonnen eServices, the digital branch of sonnen, Germany’s market leader for smart home storage systems. With the networking of thousands of households, the focus is no longer on large-scale power plants, but on people who generate, store and share electricity themselves, to ensure the stability of the electricity grid and can even earn money with it.

    Maximiliane has 12 years of experience in the energy business and worked for large corporates as well as a start-up co-founder. Her focus is on business opportunities through energy market transformation. She started her career in the early days of liberalization as a consultant to large industrials on energy price optimisation, guiding them to profit from unbundling, international and cross commodity portfolio management as well as flexibility marketing. As digital transformation speeds up, assets owners – no matter how small – will have several options to design their individual energy supply. Maximiliane is thrilled to unlock the potential of technology and empower citizens to choose their individual contribution to accelerate the transition to a decentralised, democratised and decarbonised energy system: “Energy is yours!”

    Maximiliane holds a master’s degree in economics from Humboldt University of Berlin. In addition to HU Berlin, she also studied at HEC Lausanne, SGH Warsaw and HSE Moscow. She was chairman of Humboldt Forum Wirtschaft e.V.